One of ASICS Tiger’s most popular products, the Gel-Lyte III, is celebrating its 25th anniversary. In homage to the iconic sneaker, each month in 2015 Asics Tiger releases a very unique and limited sneaker in cooperation with the most influential sneaker stores around the globe. We were asked to produce a lifestyle video for each collaboration, that explores the individual concepts and provides an atmospheric teaser for the sneaker community.

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